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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

While the name indicates, this web site post defines our knowledge about GoDaddy Website Builder (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site Search Engine Optimization of a customer. Its purpose is certainly not to harm GoDaddy’s reputation but instead to aid small enterprises recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is appropriate for reaching the salient online existence that is therefore vital for small enterprises’ survival in this very competitive age.

As usual, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage and something would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the web site had been hosted on GoDaddy’s web site Builder, which we’d no experience with, so our idea was to attempt to perform the optimizations about it and when unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (that makes it an exceptionally cheap choice completely), the web site Builder didn’t permit you to perform nearly every action that a frequent web web hosting will allow one to. GoDaddy promote their device because the option that is best for his or her non-technical consumers – a very easy tool with 100% hassle-free setup and upkeep to supply your enterprise with a comfy fundamental web site.

This might be real (the “comfortable fundamental website” component may be argued), nonetheless it is simply exactly what a WordPress website hosted with regular hosting services offers you, too, except WordPress is nowhere near as limiting. The following is my advice to any or all business that is small – don’t get intimidated by exactly exactly how “technically demanding” it’s to create a WordPress website and “undersell” your web existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also when it comes to many modest consumers.

The essential part that is shocking GoDaddy site Builder is you don’t already have use of the FTP in addition to database. You can easily imagine the capabilities that are limited derive from this type of limitation. For instance, despite the fact that there is certainly a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they’ve been unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep stated straight that the objective of GoDaddy site Builder is always to assist fundamental users create a fundamental web site – something such as a small business card. So anything “too advanced level” will be impractical to implement – exact same applies to our recommendations to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you are able to nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to implement Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we proposed to the customer would be to migrate their GoDaddy site Builder built internet site to WordPress so we can implement all our Search Engine Optimization recommendations. The primary concern he previously had been that keeping their web site will end up exceptionally hard for him because he would need to learn website geek net to cope with WordPress. We chose to provide him a consultation that is free get their means around WordPress which can be certainly not way more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you are going to have the ability to completely use Search Engine Optimization recommendations with no restrictions.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!